eBay × UC BerkeleyEconometrica, 2015
Most ad spend went to shoppers who’d buy anyway.
The ads only moved new and infrequent buyers.
For DTC brands scaling cold-traffic UGC
It wasn’t the creator. It was the script.
A 50% hook rate means nothing if first-order ROAS is 0.00. We rewrite your cold-traffic UGC script line by line. Same creator footage.
Registration closed · Waitlist open for the founding offer
Same creator footage. Drag to rescript.
30-second tour
Paste a product page.Get a script worth filming.
One click returns an approved script, scored hooks, trend versions and a shot list your creator can film from. Twelve stages of work you don’t do.
1 / 5
Built for brands where net-new customers matter.
- 20+ UGC creatives a month
- Cold broad on Meta & TikTok
- Chasing 1.5+ first-order ROAS
- High CTR, zero purchases
- $250 shoots dying in Drive
- Meta policy anxiety
A weak script costs you twice.
- $250creator, 2-week wait
- $400cold clicks, no buys
- +$250“let's try a new creator”
The footage was fine. The script wasn't.
Ads Manager · Prospecting
AdSpendCTRBuysROAS
Serum · #03$4123.8%00.00
Scalp oil · #01$3881.9%60.9
SPF · #02$4052.2%40.6Invoice · Creator reshoot+$250
JR
#growth
creator didn't convert. let's hire a new creator
You may be paying ads to find customers you already have.
Northwestern Kellogg × FacebookMarketing Science, 2019
Your dashboard can be off by 3x.
In half of 15 Facebook ad experiments, standard reporting overstated what the ads did.
MetaJanuary 2026
Meta now optimizes for sales the ad actually caused.
+24% incremental conversions vs. standard attribution in Q4 2025.
Bain & CompanyAnalysis of ~100,000 shoppers
Brands grow by adding new buyers.
“The biggest factor for growing a brand? Increase the number of buyers.”
New buyers live in cold traffic. On cold traffic, the script decides who stops and who buys.
A high hook rate can still kill your ad account.
Open with a dancing cat: 60% hook rate. $0 revenue.
- 1Pull in the buyer. Repel everyone else.
- 2Earn the right to the next line.
You won’t believe what happened when I put this on my face...
- Hook rate
- 0%
- CTR
- 0%
- Net-new buys
- 0
- First-order ROAS
- 0.00
Vanity trap. Clicks, no buyers.
Hey guys! So many of you have been asking about my routine...
- Hook rate
- 0%
- CTR
- 0%
- Net-new buys
- 0
- First-order ROAS
- 0.00
Drive graveyard. $250 footage wasted.
If your face stings after washing, stop layering moisturizer.
- Hook rate
- 0%
- CTR
- 0%
- Net-new buys
- 0
- First-order ROAS
- 0.00
Scale engine. Repels tourists, keeps buyers.
The winner has the lower hook rate.
Illustrative 7-day cold prospecting test · fictional brand · ~$420 spend each
Every line has a job. Nine roles. Sixteen checks.
Unflop maps each line to one of nine roles and scores it 0 to 4. Anything under 3 comes back with three rewrites.
16checks per script9 roles + 7 whole-script lenses
Role mapBarrier serum · 45s UGC
- 1Face stings after washing? Stop layering moisturizer.Hook
- 2Foaming cleansers strip the oils your barrier needs.Problem
- 3Calm skin that finally stops stinging.Promise
- 4Packed with vitamins your skin loves.Mechanism
- Leak · 1/4→Fixed · 4/4
“Ceramides, cholesterol and fatty acids in a 3:1:1 ratio.”
- 5Breakout-prone? It’s fragrance-free.Objection
- 6“Stopped burning within 48 hours.”Proof
- 7Try the 14-day Starter Kit.Offer
- 8Don’t love it? Full refund.Risk reversal
- 9Tap “Shop Starter Kit” below.CTA
Sample script, fictional brand. Roles and checks are the ones Unflop runs.
Five lines changed. Cold traffic converted.
Every audit names the lines that lose buyers and hands back the line that replaces each one. Same creator, same footage.
Unflop auditBarrier serum · 30s UGC · cold traffic
- Hook
“Hey guys, a lot of you asked me my secret…”“If your face stings after washing, stop layering moisturizer.” - Problem
“My skin was so dry this winter.”“Harsh foaming cleansers strip the oils your barrier needs.” - Mechanism
“Literally insane, packed with vitamins.”“Ceramides, cholesterol and fatty acids in a 3:1:1 ratio.” - Proof
“Best product ever, totally obsessed!”One reviewer: “stopped burning within 48 hours.” - CTA
“Link in bio, go get yours!”“Try the 14-day Starter Kit. Free balm until midnight.”
Rewritten script3 scored hooksTimed shot list
Sample audit, fictional brand.
From the private alpha
What happens when teams stop blaming the creator.
“We had $3,200 of creator B-roll sitting dead in Drive.”
Read the full story
“Our $250 creator video flopped at 0.7 ROAS. We ran the transcript through Script Room, had our editor re-record the voiceover with the Sourced Mechanism line in 15 minutes, and relaunched. It scaled to 2.1 First-Order ROAS on cold broad. Same creator, zero reshoot cost.”
“It killed the endless Slack debates between copy and creative.”
Read the full story
“Before Script Room, our creative strategist and copywriter would argue for 3 days over whether a hook was ‘too aggressive.’ Now the 16-point audit flags policy risks and weak mechanisms before the creator even picks up the phone.”
“The Buyer-Filter Hook saved us at least $5,000 in wasted media spend.”
Read the full story
“Our previous agency kept bragging about a 48% thumbstop rate on TikTok. Meanwhile, zero sales. Script Room diagnosed why: the hook was attracting scrollers who had zero intent to buy. Swapped to the symptom-specific hook, CTR dropped slightly, but purchases jumped 3.4x.”
Private alpha users. Shared with permission. Results vary by product, offer and spend. Unflop was called Script Room during the private alpha.
One product URL. 12 direct-response stages.
Generic AI invents studies. Unflop builds on your product truth. Scroll to run it.
Product page
Awareness: problem-awareLength: 30sTarget: 80+
- Deep-read PDP, label, reviewsevidence file
- Pitch 3 strategic angles3 angles
- Critique every angle2nd opinion
- Pick the high-intent angleangle B
- Blind draft Adraft A
- Blind draft Bdraft B
- A cross-examines Bnotes
- B attacks Anotes
- Merge the winning beatsone script
- 16-point auditscored 0-4
- Line-by-line revisionrevision
- Final check, camera-readybrief ready
01 / 12Deep-read PDP, label, reviews
Evidence file
What the script may claim
- PDPOffer: starter kit + travel barrier balm, ends midnight
- LabelCeramides, cholesterol, fatty acids, peptides
- Reviews“stopped stinging after washing” · “finally not tight”
- SupportMost asked: “will it break me out?”
No source, no claim.
3 angles, 1 decision
A · Routine fatigue“10-step routines, still tight skin”
B · The stinging test“If your face stings after washing...”chosen
C · Ingredient myth“More hyaluronic acid isn't the fix”
Picked: real moment, real proof.
Two writers, cross-examined
Draft A
If your face stings after washing, stop layering moisturizer...
B: “mechanism arrives at second 14. Too late.”Draft B
That tight, stinging feeling isn't dryness. It's a broken barrier...
A: “hook is softer. No visual in the first second.”Merged: A's hook, B's mechanism.
16-point teardown
Ready to shootScript · 3 hooks with bridges · shot list · B-roll · on-screen text · evidence file
Real pipeline, fictional brand.
Every claim checked before Meta checks it.
SupportedOverstatedNo support
SupportedStudy · strong
Ceramides help repair the skin barrier.
Say: “Made with ceramides, the lipids your barrier is built from.”
OverstatedYour reviews
Stops stinging in 48 hours.
Say: “One reviewer: stopped stinging in two days.”
No supportNot found
Dermatologist recommended.
Fix: cut it before Meta review flags it.
Creative is the targeting · Andromeda era
Meta’s delivery system reads your ad to decide who sees it. “I’m obsessed with this serum” tells it nothing. “Stinging after cleanser” and “broken skin barrier” tell it exactly who she is.
Specific problem language, built inPolicy risks flagged before launch
Meta built its Andromeda ad engine for a world where advertisers upload many creatives “to support a diversification strategy” and the system picks the right one per person. Meta, Mar 2025
Small features that turn views into buyers.
Trend adaptation
Borrow the trend. Keep the argument.
Copying a trend brings views. Without a bridge to your offer, nobody buys.
- Pick a dated, sourced format
- Apply it to one line or the whole script
- A written bridge leads back to your offer
Yes, my skin looks amazing… but wait for the glow-up!
Yes, I moisturize twice a day… but my cheeks still sting.
FormatYes… butInstagram · seen Oct 7 · sourced
The trend, copied: views, then nothing.
Bridge: the next line explains why it stings even when she does everything right.
IllustrativeYour reviews, word for word, in the script.
Finds the customer quote that fits a line and rewrites the line around it.
A strategist that already read your brief.
Ask for colder hooks, a new angle, or why a beat is weak.
A timed shot list your creator can film from.
Script, visuals, voiceover and captions, as a Word file or PDF.
Every note comes with a reason and a source.
It’s not a course to study. Unflop applies the whole playbook to your script, so every fix arrives with its reason and its source. No homework.
Your script · Hook
“Hi guys! Today I want to show you my new favorite serum.”
Note
Source · UGC library · Hooks, tagged line by line
Opens on the product. The winning beauty ads in the library open on her problem first.
Your script · Proof
“It has lots of great ingredients that really work.”
Note
Source · Masterclass · 3 hours of direct-response rules
No mechanism. Show how it works before you claim that it works.
Your script · Promise
“Your skin will look amazing.”
Note
Source · Copy principles · plus 15 strengthening moves
Too general. Name the moment she feels it: no sting after washing.
Hook · “Stop layering moisturizer.”
- Audience & awareness
- A desire she recognizes
- A reason to keep watching
- Leads into the next line
- A promise the video keeps
- Proof and credibility
- A natural voice
- The opening picture
Note
7 of 8 pass. It doesn't lead into the next line yet. Three hooks, each checked like this.
By hand, per script: read 200 reviews · write 3 angles · draft twice · source every claim · score 16 areas · test 3 hooks. Then do it 20 times a month.
52+checks before your creator sees a word
Join the waitlist →
Agency rigor. Without the $8,000 retainer.
Monthly costWrites from your reviewsChecks every claimTwo writers + audit
Creative agency$5k-$10kSometimesRarelySometimes
In-house strategist$8k-$12kYesDependsNo
Generic AI chat~$20NoNo, can invent studiesNo
UnflopWaitlist✓ Every script✓ Evidence dossier✓ 12 stages
Registration closed · Waitlist open
Registration is closed. The waitlist is open.
The first 100 brands get a one-time founding offer. It goes only to people on this list.
You’re on the waitlist. We’ll email you the moment registration opens.
No card. No spam. One email when registration opens.
- One-time founding offerOnly for the first 100 brands
- First in lineInvited before registration reopens publicly
- No commitmentNo card to join. Leave with one click.
✓
You’re all set.
We’ll email you the moment registration opens, with the founding offer.
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Starter
$29/mo$79
Founding price, locked for life
- 10 script audits & rewrites / mo
- 1 brand · 1 seat
- Full 12-stage pipeline
- Evidence dossier
- Camera-ready teleprompter export
Growth
$79/mo$199
Founding price, locked for life
- 40 script audits & rewrites / mo
- 3 brands · 3 seats
- Priority 24h custom audit
- Everything in Starter
Agency
$199/mo$499
Founding price, locked for life
- 150 script audits & rewrites / mo
- 10 brands · 10 seats
- Dedicated account manager
- White-label briefs
Lifetime Founder PassFirst 100 brands
$499
once. Growth plan,
forever. No monthly fee.
forever. No monthly fee.
- 40 scripts a month, 3 brands, 3 seats, for life
- Every future pipeline upgrade included
- Early access before public launch
Two guarantees. Zero risk.
- Today · free24-hour teardown
Send your worst-performing UGC ad script. If we don’t find and rewrite at least 3 conversion leaks within 24 hours, you get 3 months of Growth free at launch ($237 value).
- When billing starts30-day first-order ROAS
If rescripting doesn’t beat your historical cold-traffic ROAS within 30 days, we refund 100% of your membership. No calls, no retention loops.
- $0 charged today
- No card until the beta opens
- Founding-member perks
FAQ
Questions before you send your first script.
Why not just ask ChatGPT to rewrite my UGC scripts?
Generic chat models can invent clinical numbers and doctors that don’t exist, and default to fluff like “unlock your glow.” Unflop never invents claims: every line is tied to your PDP, your ingredient label and your real customer reviews.
Can I use this on footage that already flopped?
Yes, and that’s the fastest return. Paste the transcript. Unflop finds where the argument broke and writes a new voiceover and on-screen text for your existing B-roll. Your editor swaps the audio in about 20 minutes: a fresh cold-traffic test with $0 in new filming.
Hook rate vs. ROAS: what’s the difference?
Hook rate counts paused thumbs. ROAS counts people who had buying intent and believed the mechanism. A 50% hook rate with no mechanism bleeds budget. Unflop optimizes the full 45-second argument so qualified attention turns into revenue.
When does registration open?
Registration is closed for now. Everyone on the waitlist hears first when it reopens, and the first 100 brands get a one-time founding offer. Joining the waitlist is free and needs no card.
Fix the script. Then spend.
Join the waitlist →Registration closed · First 100 on the waitlist get a one-time offer